Medilink Innovation Impact Matrix™

Are you an academic looking to take your project to the next level, an SME conducting due diligence for investment, or an innovator pitching to investors and wanting to show your offering is uniquely positioned for commercial success?

Understanding the market and competitor landscape is essential for de-risking innovations, optimising product positioning and maximising commercial potential. However, presenting complex competitor landscapes in a clear, concise way for decision-makers can be challenging.

The Medilink Innovation Impact Matrix™, developed by our Innovation & Commercialisation team, is a proprietary tool that transforms complex market data into a clear, visual snapshot.

By categorising competitors into incremental, substantial, radical, and disruptive quadrants, it highlights the most relevant current and future threats, supports go / no-go decisions, and strengthens investment pitches.

If you are interested in seeing how this new tool can support your product development journey, our Innovation, Commercialisation and Regulatory team are available for a free consultation.