Explore the steps involved in developing a product and bringing it to market the challenges of turning a good idea into a successful product
About this event
SETsquared Workshop: The challenges of turning a good idea into a successful product
Facilitator: Dr. Steve Kitson, CEO IMPAX Consulting LIMITED
"Excellent. Should be mandatory for every new SETsquared member!" - Stephanie Campbell, CEO OKKO Health
This workshop is for founders looking to build a product - either hardware or software. Building a product and successfully taking it to market is rewarding but is also very challenging. Just having cool technology and some funding is not usually enough to succeed - you’ll need a clear plan and a great team to execute it.
In this workshop we will draw on real-world experience - we will explore the steps involved in developing a product and bringing it to market, and we will look at the practical challenges of building the business to make that happen.
Agenda:
- We will look at the steps that you’ll need to go through in order to bring a product to market and describe a New Product Development process.
- We will also look at the practical challenges of building a product focussed company - setting a clear strategy, delivering a plan, and building a business with the right skills.
Learning objectives:
You will leave this workshop with:
- an overview of how a New Product Development framework can help your business.
- an appreciation for how to translate your idea into a strategy and a plan that you can execute.
- an awareness of the skills you will need to bring into your team.
In a career that spans academia, multinationals and start-ups, Steve has developed technology ranging from quantum optics to plastic displays. In 2019 he founded IMPAX consulting to help companies bring game-changing technologies to market. Steve is the Chair of KETS Quantum Security, LumOptica and FSD Active and is a board level-adviser at a number of tech companies and social enterprises.
#wegrowthhub #startup #strategy