A full 2-day programme designed to give European healthcare innovators, from startups through to Series A and B companies, the best possible chance of entering and scaling in the U.S. market.

Focusing on U.S. Healthcare Market Access and Reimbursement: how to navigate CMS, private payers, coding systems, and regulatory dynamics

Dates: 19th – 20th January 2026

Times: 08:30 - 18:00 (GMT)

Venue: Hill Dickinson, Broadgate Tower, 20 Primrose Street, London EC2A 2EW

Cost:  SEHTA/Medilink Members - £1,600 +VAT   Non-Members - £1,900 +VAT      Additional Delegates:  £500 +VAT pp

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Offer to SMEs includes:

2 delegates per company, all catering across the 2 days with Evening Networking Dinner on the 1st night for all attendees.

This 2-day programme is designed to give European healthcare innovators, from start-ups through to Series A and B companies, the best possible chance of entering and scaling in the U.S. market.

Its unique approach focuses on U.S. Healthcare Market Access and Reimbursement: how to navigate CMS, private payers, coding systems, and regulatory dynamics. Alongside these technical essentials, delegates will also explore two critical enablers of adoption:

•  Marketing and brand clarity: How to communicate value in a noisy U.S. market using purpose, positioning, and the EmotivData™ methodology.

• Education and KOL engagement: How to design structured education and stakeholder programmes that drive confidence, trust, and adoption.